Introducing Open Amount Payment Links for donations

Fundraising plays a central role in school communities. From supporting new facilities to funding trips or backing charitable initiatives, schools rely on the generosity of parents, alumni and the wider network around them.

As schools look to make giving more accessible and more effective, flexibility is becoming increasingly important.

That’s why we’ve introduced open amount payment links, a simple, powerful new way to support fundraising and donations through esenda.

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Built with schools, for schools

This isn’t a feature designed in isolation. Open amount payment links are a direct result of feedback from the schools we work with every day.

We’ve heard first-hand the need for more flexibility in how donations are collected, and for a simpler experience that works across a wide range of fundraising scenarios.

It’s also part of a broader approach: continuing to evolve the platform in collaboration with our schools.

Giving supporters the flexibility they expect

Open amount payment links allow schools to share a single link where the payer chooses how much they would like to contribute.

Instead of defining fixed values, schools can now offer a more open and inclusive approach to giving. Supporters can contribute in a way that feels right to them, whether that’s a small gesture or a larger donation.

It’s a simple shift, but one that better reflects how people prefer to engage with fundraising today.

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Easy to share, wherever your community is

Reaching supporters is just as important as enabling them to give.

Other than the amount, these work in exactly the same way as all our other payment links. They can be easily shared across all communication channels, from emails and newsletters to school websites and social media, making it simple to embed fundraising opportunities into everyday communication.

Clear visibility and simple management

Alongside the front-end experience, open amount links also support finance and operations teams behind the scenes.

With each link tied to a specific campaign or purpose, schools benefit from:

Clear visibility of incoming donations

Straightforward tracking and reporting

This creates a more structured and manageable approach to fundraising, without adding complexity.

A simple step with meaningful impact

Open amount payment links give schools a more flexible way to fundraise, a smoother experience for supporters, and a clearer way to manage donations, all within the Esenda platform.

It’s a small addition, but one that reflects a bigger focus: building tools that genuinely support how schools operate, today and in the future.