How to Use esenda for Donations

Make Giving Simple and Flexible

Fundraising is a key part of any independent school’s strategy, but it only works if giving is easy, familiar, and accessible. Families, alumni, and supporters are more likely to donate when the process fits seamlessly into how they already pay for school activities; without extra steps, complicated forms, or barriers.

Schools also need to be mindful that not everyone can give. Flexible donation options ensure you can manage this sensitively while still encouraging support where possible.

esenda provides schools with the tools to simplify fundraising and maximise donations:

• Quick Payment Links – Create links in seconds to accept donations online, for campaigns, projects, or events.
• Multiple Payment Methods – Allow supporters to pay by card, direct debit, or other methods in one place, reducing friction and making giving easier.
• Integrated Experience – Donations feel like a natural part of school life, offered in the same way families pay for other school fees or activities.
• Flexible Options – Support families who may want to contribute smaller amounts or pay over time.

Here’s how schools can make the most of esenda for fundraising:

1. Create Payment Links for Every Opportunity
   From one-off donations to event tickets, campaigns, or recurring gifts, quickly generate links and share them via email, newsletters, websites, or social media.
2. Offer Multiple Giving Options
   Set up different amounts, with multiple payment options, to suit different supporter capacities.
3. Make It Part of Everyday School Life
   Embed donation links in the same systems and communications families already use. This normalises giving and makes it intuitive rather than an “extra task.”
4. Track and Manage Donations Efficiently
   Use esenda to monitor payments, follow up where needed, and report on fundraising progress, all in one place.

Key Benefits

By using esenda for donations, schools can:

• Increase school donations with less administrative effort
• Make fundraising flexible and inclusive for families and alumni
• Integrate giving into the everyday experience of your school
• Build a long-term culture of philanthropy and community support

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